What is del.icio.us and how can it help me to market my website?

Del.icio.us (or www.delicious.com) is a social bookmarking web site which allows you to store your bookmarks online.  More importantly, del.icio.us makes public all of the bookmarks saved on its site.  This makes it an excellent place to find websites or articles which other people find interesting and/or important.  It is, basically, a bookmarking community.  There are various different ways that one can use del.icio.us, but we are going to focus solely on its marketing benefits (in particular how it can help you with your seo efforts - for as we will point out del.icio.us can be a great
source of incoming links). 

You see, it turns out that del.icio.us happens to be extremely popular (indeed, that’s why Yahoo bought it!).  What’s more large numbers of bloggers seeking content for their site regularly search the pages of del.icio.us looking for something to write about and/or mention on their blog.  As such, del.icio.us is an excellent place to find both targeted visitors and quality, incoming links.  For if those bloggers find your listing on del.icio.us and like what they see they will most likely link to your site.  What’s more, people reading those blogs may also link to your site if they like what they see.  And people
reading those blogs may also link to your site, and so on and so forth.  And need we mention that the search engines in general, and Google in particular, like incoming links?

Of course this is easier said than done.  You have to know how to properly use del.icio.us to market your site (this, of course, is where we come in).  After all, there are millions of sites posted on del.icio.us and many other people are also interested in marketing their sites there.  What, then, do you have to do in order to properly take advantage of the marketing opportunities that del.icio.us provides?  Simply put, you have to create content that the users of del.icio.us like and learn how to get those users to notice that content.  Or, in more general terms, you have to learn how del.icio.us works and what makes it tick and then use that knowledge to that advantage (i.e., the "best practices" of del.icio.us).  And it is that knowledge, and how to use it, that we plan to share with you.  So read on and learn more about how tasty del.icio.us can be. 

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