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How to use Wordpress to get more traffic to your site.
Something interesting that I noticed about Wordpress blogs - it seems that the category pages rank well in the search engines. I couldn’t quite figure out why this was at first, but then it dawned on me. The category pages are pages that are constantly being updated. That is to say, each and every time that there is a new post in a particular category, the category page changes. This means that that page has constantly updating, relevant content - something that the search engines like!
Assuming that my understanding of why these pages do well is true, the question now is what can we do to capitalize on that fact. Well, I have a simple idea - get a free Wordpress plug-in called Ultimate Tag Warrior and start tagging your posts with relevant tags. These tags essentially function like category pages, since each tag has it’s own page. That means that each and every time you add a new post to a particular tag you are changing the content for that tag page. Again, this is exactly the type of page that Google likes.
It’s certainly worth a try.
P.S. I’ll try and write a follow-up post showing you step-by-step how to use the Ultimate Tag Warrior.
Technorati Tags: Wordpress, blog, blogs, blogging, plugin, plugins, plug-in, plug-ins, Ultimate-tag-warrior, Ultimate tag warrior
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2 Comments so far
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The idea seems smart, but don’t you think it will increase duplicate content in your blog?
I think duplicate content is a concern. However, if you are smart about it, I don’t think it has to be a problem. For starters, limit the number of site tags that you use (don’t worry about the technorati tags). For instance, if you were selling a product with a model number, I would include only one version of the model number. Otherwise, each tag page will have the exact same content. If you vary the tags properly, each of the tag pages will be unique content, since they will have different combinations of posts and articles.
I myself forgot about this at first, but now I try to make sure that I limit my tags appropriately.
Also, updating your content often will also help as it will constantly change the content on your tag pages, thus keeping them fresh and more unique.
I should note, though, that I’ve just started doing this. I don’t have real data yet. It’s best to start out slow and see what happens. If you do experiment with this, please leave keep us updated on what your results are.
All the best,
Moshe