What the experts have to say about content, PR and sales

Blogs are an excellent source of information. Below are some links to blog posts that you may want to check out.

SEOBook.com Gets a New Sales PageI was interested to read recently that famed blogger, Brian Clark re-wrote (or re-organized) the sales page of the hugely successful and highly regarded SEO Book.And to be honest, it was about time. For such a highly-regarded and well-known ebook - Aaron Wall has done a wonderful branding job behind this - the actual […]

The Best Day for eMail MarketingI recently came across an October 2005 AllBusiness.com article that talked about the best days to send out your email campaigns. Ir’s an interesting read.two separate studies found that Monday was probably the best day to send commercial e-mail … emails sent on Monday had delivery rates markedly above average. The delivery rate on […]

How to Create Cornerstone Content That Google LovesImagine with me for a second?? someone has just arrived at your website, and this person has no idea what you?re talking about. And this is an important visitor. Pretend further that this single visitor could make the difference between success and failure for your business. She has no time to waste […]

Introducing the A*I*D*A Formula for BloggingAttentionInterestDesireActionIt?s an advertising formula from way back, and as Tom Chandler points out, it?s the copywriter?s best friend. But what about bloggers?While some traditional marketers dismiss the AIDA formula as antiquated, I?d say it?s an ideal way of structuring a blog post when you want the reader to take some form of action. […]

Speaking of Search Engines??Lee Odden of the Online Marketing Blog has put together a fantastic resource list of his Must Read Search Marketing Blogs, and has provided an OPML file so you can download all 250 plus feeds into your reader. As much as I love RSS, the thought of that many new feeds at one time […]

Brother, Can You Spare Some Time? The Problem of Time PrioritizationI was recently hanging out with some buddies. We were talking about the challenges we face at work, at home, etc.One of my pals mentioned he was going back to school, learning the ropes of his new job and even working out more. He was loving it. He said there was just […]

Words to Avoid in Business White PapersJerry Sanscrainte asked, “Is there a list of certain words to avoid in white papers?”Hey Jerry, great question!Yes, there are certain words that should be avoided in white papers. However, it is not as cut-and-dried as you might think.First, if writing to businesses, you should avoid the words “you” and “I.” Why? […]

Frenemies! Can’t We All Just Get Along?So is the Google newspaper ads program a case of getting a nose into the newspaper ad tent? Sure it is. Remember Google is a learning organism. And when its time to pack up the tents and move on, guess who plans on leading the caravan?

Nine Questions About Wall Street Journal’s Redesign3. Will the slick new Video Center, well-configured and easy to use, mean All-Walt-Mossberg-All-The-Time?

DIY Journalism Dawns in 2007Many journalists — I’ve talked with several — are dusting off business plans, seeking ways forward (apologies to President Bush and Ford Motor). In 2007, I think we’ll see more of such efforts. Some will harness user-generated content, trying to artfully combine it with professional journalism. Others will be heavier on local knowledge, or local investigation. Still others will be portals of commentary and opinion.