Something interesting that I noticed about Wordpress blogs - it seems that the category pages rank well in the search engines. I couldn’t quite figure out why this was at first, but then it dawned on me. The category pages are pages that are constantly being updated. That is to say, each and every time that there is a new post in a particular category, the category page changes. This means that that page has constantly updating, relevant content - something that the search engines like!

Assuming that my understanding of why these pages do well is true, the question now is what can we do to capitalize on that fact. Well, I have a simple idea - get a free Wordpress plug-in called Ultimate Tag Warrior and start tagging your posts with relevant tags. These tags essentially function like category pages, since each tag has it’s own page. That means that each and every time you add a new post to a particular tag you are changing the content for that tag page. Again, this is exactly the type of page that Google likes.

It’s certainly worth a try.

P.S. I’ll try and write a follow-up post showing you step-by-step how to use the Ultimate Tag Warrior.

Technorati Tags: Wordpress, blog, blogs, blogging, plugin, plugins, plug-in, plug-ins, Ultimate-tag-warrior, Ultimate tag warrior

I recently discovered SEOMOz’s new community blog called YOUMoz. Here is how SEOMOz explains YOUMOz:

User Generated Blog

Created by SEOmoz readers, the YOUmoz section features subjects of discussion that are of interest to our members. Anyone can contribute, and the best submissions are promoted to the main SEOmoz blog, where thousands of readers will see it.

Well, yours truly decided to jump on in and give YOUMoz a try with the following post. It’s called 7 Tips for Writing Quality Content. Go check it and YOUMoz out. And don’t forget to join the conversation and leave a comment after you read the post.

Technorati Tags: SEOMoz, SEOMoz.org, YOUMoz, SEMBasics, SEM Basics, writing, content, content creation, content-creation, blogging, blog, blogs, Tips, writing tips, writing-tips

SEO Tool Updates (SEOBook - www.seobook.com)
I updated SEO for Firefox and the SEO Book keyword research tool. Search engines came together to create an open sitemap standard. Key Compete is a useful keyword suggestion service which shows what keywords competing businesses are bidding on.

BuzzLogic (www.buzzlogic.com)
Applying the Science of Influence to the World of Social Media - BuzzLogic provides a means for marketing and communications practitioners to engage with social media in order to manage their brands, reputations, products and customer relationships. As a result, the confusion that has characterized social media is replaced by clarity – marketers can make sense of the conversations they care about. And they can do something about them.

Technorati Link Count Widget (www.technorati.com)
Imagine if you could display the number of links to each of your posts in real-time — updated live for all your visitors. That’s what you get with the Technorati Link Count Widget. It’s a simple piece of code that lets you make your site or blog more dynamic.

Subscribe to SEM Basics

Welcome To The Neighborhood Links (The Link Spiel - www.thelinkspiel.blogspot.com)
Since new blogs generally don’t come loaded with multiple posts and take a little while to grow, offering them well written and topically focused content is a great way to spread your information and acquire new links. Not only do you get to add optimized material and anchor text links to an up-and-coming-blog but you also get to expose your products and services to a new audience…

Pubcon Roundup: Videos, Photos and Blog Posts (Online Marketing Blog - www.toprankblog.com)
I have to say, the Pubcon conference last week was one of the better search marketing conferences I’ve been to. The overriding impression from just about everyone I talked to was that the content was great and the networking even better.  Below is a roundup of Online Marketing Blog’s blog posts, photos and videos from the WebmasterWorld Pubcon Las Vegas 2006. I have to say thanks to everyone that let me put my Sony CyberShot to the test and do these 1 minute “interviews”…

Promoting Your Blog With a Series and Articles (ProBlogger - www.problogger.net)
The bottom line is that we all want more people to visit our blog. One successful way I have found that attracts people to mine is by doing a series of articles labeled parts 1,2 and 3…

How to Add Screencasts to Your Blog Posts (Step by Step Blog - www.stepbystepblog.com)
The traditional way to add a screencast to a webpage is to have link that opens a new window, which gets the job done, but it just isn’t a unified of an experience for the user as I would like and I don’t like endlessly spawning new windows on user either…

Phrase Based Optimization (Reliable SEO - www.reliable-seo.com)
The main goal of this document is to give SEO enthusiasts a stronger grasp of how Phrasing is dealt with in Search Engines, in an effort to help you further target and optimize your web sites. The theories and information relate well to keyword/phrase research as well as content creation and to a lesser extent back links text development…

Subscribe to SEM Basics