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Archive for November, 2006
Now Read This! Blog posts & articles worth checking out - Nov. 22, 2006
Welcome To The Neighborhood Links (The Link Spiel - www.thelinkspiel.blogspot.com)
Since new blogs generally don’t come loaded with multiple posts and take a little while to grow, offering them well written and topically focused content is a great way to spread your information and acquire new links. Not only do you get to add optimized material and anchor text links to an up-and-coming-blog but you also get to expose your products and services to a new audience…
Pubcon Roundup: Videos, Photos and Blog Posts (Online Marketing Blog - www.toprankblog.com)
I have to say, the Pubcon conference last week was one of the better search marketing conferences I’ve been to. The overriding impression from just about everyone I talked to was that the content was great and the networking even better. Below is a roundup of Online Marketing Blog’s blog posts, photos and videos from the WebmasterWorld Pubcon Las Vegas 2006. I have to say thanks to everyone that let me put my Sony CyberShot to the test and do these 1 minute “interviews 
Promoting Your Blog With a Series and Articles (ProBlogger - www.problogger.net)
The bottom line is that we all want more people to visit our blog. One successful way I have found that attracts people to mine is by doing a series of articles labeled parts 1,2 and 3…
How to Add Screencasts to Your Blog Posts (Step by Step Blog - www.stepbystepblog.com)
The traditional way to add a screencast to a webpage is to have link that opens a new window, which gets the job done, but it just isn’t a unified of an experience for the user as I would like and I don’t like endlessly spawning new windows on user either…
Phrase Based Optimization (Reliable SEO - www.reliable-seo.com)
The main goal of this document is to give SEO enthusiasts a stronger grasp of how Phrasing is dealt with in Search Engines, in an effort to help you further target and optimize your web sites. The theories and information relate well to keyword/phrase research as well as content creation and to a lesser extent back links text development…
Andrea Learned: Marketing Health: Of Men, Women and… Mustaches?
It is no secret that, while the majority of women commit to at least the annual doctor’s visit so that they’ll more likely have some chance at screening for the most common health issues, men don’t seem to have the same motivation….
In general, women might be more likely to consider a doctor’s appointment something routine to check off the list, while men seem to put preventative health care a bit further back on their to-do list. (I’m guessing most women would say they’ve found this to be true of the men in their lives.)
That’s why the “Movember” mustache campaign in Australia and New Zealand really caught my eye. It “markets” health to men in a very clever, transparent manner that makes everyone want to join the fun. Not just another rubber bracelet cause, the campaign’s developers made it a contest (appealing to that perhaps more linear/competitive male brain […]
Original post by noemail@noemail.org (Michael Gray) and software by Elliott Back
No commentsHow to come up with quality content
Let’s face it, coming up with quality content for your website and/or blog is not easy. In fact, it can be darn-right hard! However, today more than ever the success of your site depends on the quality of your content. As such, I thought I’d share a few ideas of how you can find quality content for your site.
- Provide useful links.
The great thing about the internet is that it contains a vast amount of information. The difficult part about the interne is that it contains a vast amount of information. Helping to connect your visitors to the information that they need is a tremendous service and will win you a loyal following. For instance, consider providing links to any or all of the following types of online content: the latest or most relevant news in your industry, interesting articles, useful online tools, reviews, research, blog posts, interesting blogs or websites, forum discussions, and more. Even providing as little as five quality links a day can improve the quality of the content of your site. There are many successful blogs which regularly provide such links.
- Use the power of RSS feeds.
By creatively using RSS feeds you can add a variety of interesting and useful content to your site. More and more sites provide the option of signing up for their RSS feed. That means that you can easily include their most up-to-date content directly on your site. As such, you can have a news page, a blog post page, a forum discussion page, etc., each of which provides fresh, new content each and every day.
- Interview important figures in your industry
Find the important figures in your field and ask them if you can interview them (you can even conduct the interview over email if need be). If a new product or service comes out, ask to interview someone from the company. If there is an important event, try to interview the key players. In short, keep your eyes open for opportunities to interview people whose ideas your visitors value.
- Review new products or services
People love good reviews, particularly ones which help them to decide whether or not a product or service is worth their time and/or money. Again, keep your eyes open for opportunities to review new products or services. Try to make your reviews as objective and informative as possible.
- Organize information
As we mentioned before, there is a ton of information online. Often times, though, that information is all over the place and thus difficult for people to find. Try to find a clever way to organize that information into one central location (for instance, a links page or a set of tutorials).
- Offer the same thing for free (or at least for much less)
If there is knowledge and/or information which is only available for a price, offer the same information for free (or at least for a large discount). People love free information, so long as it is well written and of high quality.
- Research something of importance
Research a topic of interest to your visitors and/or customers and publish the results on your site (or offer them for free in exchange for signing up for your newsletter).
- Create online tools
Find out what kind of online tools your visitors and/or customers need and offer them on your site.
- Ask people to write for your site
If you have a decently popular you should have little trouble finding people willing to provide you with content in exchange for a link back to their site.
- Find out what your competition does
Check out your competitors and see what kind of content they provide. Then try to outdo them. At the very least offer something similar.
- Ask your customers what they want
A great source of ideas for content are your customers and/or visitors. Ask them what they would like to see on your site and see if you can provide it for them.
This list is, of course, just a small example of the different types of interesting and valuable content that you can provide your visitors and/or customers. What’s important to remember is that there are numerous ways to provide quality content online. It’s just a matter of knowing your options and thinking of creative ways to utilize those options.
1 commentCheck these out — three tools, an article, one service, some blogs and a website too!
Tools
yExplore : Quickly Access Yahoo Site Explorer — yExplore is a Firefox & Flock extension to quickly access Yahoo Site Explorer (you can download yExplore here).
SEO Analysis Tool – This SEO Analysis tool is to help you analyze and measure the ranking potential of your web pages. It doesn’t only analyze the Meta Tags of your pages, rather it tries to use the same spider technology as the search engines spiders them self.
MetaGlossary.com — Find meaning, not just links. Now defining over 2,000,000 terms, phrases and acronyms! (Get the FireFox Search Plugin)
Jux2 – Compare Google, Yahoo, and MSN with One Search (I like how they pull this off).
Article
Link Developers And The Link Building Cycle – Better. Stronger. Faster. It’s important to constantly redefine link training techniques (by Todd Malicoat).
Service
BlogBurst – BlogBurst is a syndication service that places your blog content on top-tier online destinations (click here to learn more about BlogBurst).
Blogs
Emily Chang’s E-hub – eHub is a constantly updated resource of web applications, services or sites with a focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, design and digital media sharing. Learn more…
Go2Web2.net (the blog)
Search Engine Land – Search Engine Land is a new search news blog launching December 11, 2006. Danny Sullivan, along with Chris Sherman and Barry Schwartz, will be providing information about search engine marketing and how search engines work in general, from a searcher’s perspective.
Website
Go2Web2.net (the Website) — All I can say is check it out!